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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265
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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. I’ll do a follow-up post when there is more data to report on.

Digg 166
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12 kinds of Knowledge Workers

Buzz Marketing for Technology

It is not doing dirt to the integrity of our corporate data base, but could contribute to invalid results for people doing queries over the data in that file. Sebs Open Research ] QUOTE. Heres a little something I wrote in reply to High Context editor David Gammels introduction to the group-forming community. "Id

Directory 100
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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

search to get click data on each of those shortened URLs. reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). As Twitter is so popular with the journalism community it seems a natural choice. URL, so I tried using bit.ly

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. What Horrible Things Did Time Magazine Do in 1964?

News 149
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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 124
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!