Waxing UnLyrical

JUNE 15, 2012

A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. Using Social Media to Make People Feel Special.

Social Media 222

Social Media Blogosphere Comments Blogger 222

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Tweet After Death: How to Use Social Media to Live Forever.

Social Media 249

Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Unless you could, of course, time your messages. Tweeting after death.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

JULY 14, 2011

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. A solution to the problem.

Price 246

Price Blogosphere Sentiment Startup 246

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

NOVEMBER 10, 2010

It makes the blogosphere less frightening. And, quite frankly, the blogosphere can be daunting. And Bryce has already talked about how social media changed his life. Social karma works in strange ways. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

MAY 27, 2011

If it says you are a social media whiz (three claimed this), and then you are interviewing with me, you had better be one or you will be outed. We had especial success in the blogosphere, but also in the Orange County Register , OC Weekly , a big L.A. How are you going to pull this off? Again, think of what your pitch says.

Brands 177

Brands Vocus Blogosphere B2B 177