Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Socialized

NOVEMBER 6, 2009

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. This post is intended to highlight why a blog is a superior social media hub to a Twitter account. Tags: Social Media.

Movable Type 222

Movable Type Social Media Tumblr Twitter 222

Socialized

JUNE 22, 2010

It’s about things like affiliate marketing programs, paid endorsements, and other hidden forces in social media that consumers and business/organizational users need to understand. I could have called it “A Guide to Fair and Effective Social Media Campaigns,” but who would attend that talk? Watch your numbers improve.

iPad 214

iPad Blogosphere Affiliate marketing Meme 214

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. I think the social media “movement&# has pressured companies to act irresponsibly. Tags: Corporate Communications Social Media brand Domino's Pizza Turnaround transparency Dominos.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. But this is not a story of how companies should use social media. This is where the problem started for United.

Case Study 182

Case Study Airlines Study Blogosphere 182