Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
The blogosphere and social media networks would go nuts with rumors and buzz about new products. It just lets it run on its own, which is easy to do when the results are always positive. Who wouldn’t enjoy free hype and buzz? For years this was a huge benefit for Apple. For example, every year, you had Macworld | iWorld.
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