Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
The blogosphere and social media networks would go nuts with rumors and buzz about new products. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. It just lets it run on its own, which is easy to do when the results are always positive.
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