What’s More Important? The Steak Or The Sizzle?
Jason Yormark
NOVEMBER 14, 2011
The trailer leads with two ringing endorsements from the blogosphere’s heavy hitters, Brian Clark of Copyblogger fame , and Darren Rowse of ProBlogger.net. Sure, maybe you’re not the greatest writer in the world, or you have little to no marketing savvy. My first reaction was, “Well of course he did” Why?
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