This podcast offers a sneak preview , which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: What do you think of the current focus on influencers? But, actually the reverse is true because what we’re seeing is the rise of new influencers. In my book I write about Robert Scoble who epitomizes this new class of influencers. Now for businesses, that’s not necessarily a bad thing, but they need to get to those influencers. They need to work with the influencers. MORE >>

You may be aware that there is a big debate going on in the social media blogosphere about “influence&# (and you can see links to several blog posts at the end of this one for examples of these discussions). How we need to leverage influencers in our communities in order to get the word out about our causes, brands or services, etc. If you’re trying to do this, what if you don’t actually know who your industry influencers are? Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. MORE >>

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. There are so many blogs out there that regurgitate news, causing clutter in the blogosphere. The more you can cross off your list, the better your chances for success and influence as a blogger. Because they write damn well. MORE >>

Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. Recent findings contained in Technorati Media’s 2013 Digital Influence Report  shed some insight into how the seemingly magical world of digital influence works. Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Sure, when it comes to wielding influence social networks work, but blogs are the workhorse. Sometimes. MORE >>

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? These key influencers are more than just fans — they’re brand ambassadors. Identifying your key influencers is fairly straightforward. Thanks. MORE >>