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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0

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The Bamboo Project Blog

Buzz Marketing for Technology

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Over on the Work Literacy: Web 2.0

Project 265
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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off. I took every opportunity I could to get my name out there associated with social media, Web 2.0, Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0

Gov 2.0 56
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wordpress Resources at siteground

Social Media Strategery

You see, the current state of the social media blogosphere is very much like an echo chamber , in that a bunch of social media evangelists, strategists, gurus, and other experts are talking to and amongst one another. However, this has led to an almost stale conversation in the social media blogosphere where we’re preaching to the choir.

Gov 2.0 50
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Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

That sense of community, that sense of, “we’re all in this together,&# is one of the the five Gov 2.0 is driven by the community - I count among my friends many of the people I’ve met at various Gov 2.0 conferences, seminars, workshops, Twitter, and the blogosphere. trends that have really emerged in 2009.

Gov 2.0 120
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition.

Brands 133
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social media connections are those I know through a variety of online forums, the blogosphere, Twitter, and the like (but I generally don’t befriend someone immediately; I still give it time). Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences).

MySpace 114