Buzz Marketing for Technology

JUNE 27, 2008

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

ProBlogger

MAY 3, 2023

Ensure that you have clear terms and conditions on your blog that outline the ownership of your content and any limitations on its use. Copyright your original work to safeguard against unauthorized use or plagiarism. Another avenue for monetization is affiliate marketing.

Collaboration 38

Collaboration Blogger Apparel Guidelines 38

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155