Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Number of likes, fans, friends and followers are some examples. Brands tend to use reach metrics which often are no measure of influence.
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