Buzz Marketing for Technology
JUNE 27, 2008
Today’s version of the web, whatever you want to call it, is notable because people and hardware and information and software and conversation are all mixed together into a hyperconnected network. It uses money as currency, monetizing knowledge products using licensing fees and strict control of software copying. vs. web 2.0
Buzz Marketing for Technology
JULY 21, 2008
content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. Social Software Group. WHAT THE BLOGOSPHERE WANTS MORE OF. Kirsten Osolind.
Buzz Marketing for Technology
JUNE 27, 2008
Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools. Robert Paterson.
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