article thumbnail

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework.

AJAX 194
article thumbnail

To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. of mid market tech companies have an active blog. There is currently a lot of buzz about content marketing and the need for a central content hub. So are companies blogging or not?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Transparent is Too Transparent?

Socialized

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. Setting aside literal definitions, what does “transparent&# mean? There’s a reason for that, of course.

article thumbnail

Busting Facebook’s Most Widespread Myth

Convince & Convert

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. We assume that the metric records fans and non-fans in the absence of a more specific definition from Facebook. By definition, Facebook users are not permanently connected and cannot see all your posts. Paid Reach.

Metrics 167
article thumbnail

What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. Just One Crowd Sourced Question .

article thumbnail

15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

You definitely want to give credit where credit’s due, but you don’t want to lose readers to a third-party website when they click a link! Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. Ask for What You Want.

article thumbnail

What we can learn from blog firestorms.

Akamai Marketing

I’ve been watching closely as over the last couple of weeks two incidents on different blogs have caused an outright fury in the blogosphere, dividing a typically supportive group (bloggers) on different sides of the fence. Suddenly, the social sphere doesn’t seem so warm and fuzzy.