11 Common Mistakes That People Make With Their Personal Brands.
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Similarly, you should be consistent in your thoughts and opinions as you present them.
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