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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

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Online Community Activism with GetUp and Prosper

Laurel Papworth

Some commentators have described Prosper Australia’s Buyers Strike as “irresponsible” because it threatens to disrupt the orderly market in real estate. Debate in the blogosphere is distributed – by not linking to the other side of the argument it comes across as fake, or a device to woo the reader unfairly.

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Monday’s 5 Social Media Must-Reads

Firebelly

How to Increase Participation in Your Twitter Chat or Any Online Community. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants.

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10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics.

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Diva Marketing Blog Acquired. Almost! Part II

Diva Marketing Blog

To sell Diva Marketing Or not to sell Diva Marketing. Valuating Diva Marketing was a challenge for me. After many eMails and behind the scenes work I thought we were at the end of the yellow brick blogosphere road and the doors of the Emerald City were close to opening. As for Diva Marketing. The bling was shiny.

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20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. There are more than 80 known languages utilized in the blogosphere. ( rd of today’s marketers. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t.

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