The Nightmare Public Relations Professional and How to Stop Him
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.
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