Sherrilynne Starkie

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” Related articles.

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One week until Social Capital Ottawa

Sherrilynne Starkie

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. It takes place next Saturday, June 1st at Algonquin College.

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Good manners cost nothing

Sherrilynne Starkie

Recently I was shocked by an extremely rude comment left on an article posted by a respected and very successful blogger. In response to the blogger’s advice to preview content before posting, this commenter wrote: “…How ironic, you should practice what you preach. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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The Oscars: content marketing success

Sherrilynne Starkie

Some of the stars themselves, notably Ben Affleck , took to Twitter to celebrate and share their own excitement. Top tips for bloggers and brands. There were more than 8.9 million tweets about the show (and about the fashion!). According to Facebook , the Oscars scored a 7.17 That’s the connection that social media brings.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Related posts: Does your brand take bloggers seriously? Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Content marketing is king.

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