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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? What makes Airbnb’s social media strategy successful?

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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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Social Media and Tourism: Let’s Talk Together

Bare Feet Studios

We have many local bloggers and podcasters who have done enormous work to share the Aloha with others around the globe. We have small businesses who can now leverage their time and budgets using social media to reach out beyond the local paper – they are getting up to speed on this. reference Link: [link].

Tourism 68
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Traveling to Improve Your Social Media Presence

Socialmedia.biz

Creating a presence on social media is not as easy as it looks. Here’s how traveling can make you more visible on social media: New connections. A social media post about traveling is different from a travel website. Social media is much more personal, which is why people identify with it so readily.

Travel 115
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231
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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Tourism Tweetup: Connecting Locals & Visitors

Bare Feet Studios

Social media can facilitate this in so many ways. Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a deeper, more personal community online among the many voices in travel. s top bloggers. Top Maui Bloggers.

Tourism 50