Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. It doesn’t make sense.

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Team Social Media Aggregator Meeting 165

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We used social media and leveraged the triple-bottom line of the organization to promote the program and event.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

JUNE 30, 2014

Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? 5 Strategies to Build a Network of Bloggers and Journalists . Why: Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media.

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Small Business Consultant Flickr System 202

Waxing UnLyrical

MAY 19, 2014

Looking At Social Media Value The WIIFM Way. How to Ask for Guest Bloggers Without the Awkwardness. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). In this guest post for SteamFeed , Anne Reuss shares how to get bloggers on board.

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Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

NOVEMBER 10, 2011

One of the reasons I will come back to a blog again and again is that feeling that the blogger is talking to me, not at me. I want to come to a blog to learn something, and interact with that blogger. This is true in real life as well as in social media. She is also a social media blogger for Melen LLC.

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Company Flickr Blogger Social Media 197

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

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Class Blogger Issues Review 184

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. How My Guinea Pigs Became Famous Guest Bloggers. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Erin taught me the value of boundaries. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Things I Learned From Erin Feldman is a post from: Waxing UnLyrical.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

FEBRUARY 24, 2014

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. The Benefits of Becoming a Guest Blogger. This is a great read from Daniel Newman.

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Press releases.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. WUL : Do you conduct your blogger outreach via a listening program? And online, they have a great approach to social media, integrating customer service every step of the way.

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Travel Price Consultant B2B 254

Waxing UnLyrical

NOVEMBER 10, 2010

Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

APRIL 12, 2018

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. Influencer relations, yes. Content marketing, yes. I don’t blame him.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. And my guest bloggers, both frequent and infrequent. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Read All About It!

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JUNE 14, 2011

If there is a woman entrepreneur angle, then I could potentially feature on Women Grow Business ; if there is a strong social media angle, I could potentially feature on Waxing UnLyrical. You’ll have to let me know if either exist.

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Sample Samples Press Release Flickr 246

Waxing UnLyrical

MARCH 2, 2011

The debate is: a) whether or not a PR professional should ever write such an email to a reporter or blogger (if there are questions about the decision, a phone call ALWAYS works better), and. and the author of Spin Sucks , a top 10 social media blog from Social Media Examiner , and an AdAge Power 150 blog.

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Blogger Report News Social Media 186

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

JULY 14, 2011

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. Joe Hackman is an entrepreneur, blogger, podcaster and technology advocate.

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Price Blogosphere Sentiment Startup 246

Waxing UnLyrical

DECEMBER 5, 2011

Might be media, bloggers, celebrities, social media mavens. For example, bloggers that your company works with consistently over several campaigns. To make sure the company doesn’t ignore brand ambassadors because they don’t have huge social media numbers. Think of the term “buzz.” Think raving fans.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

JULY 31, 2015

Hence the parallels between “PR” and “publicity” and “media relations.” ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. How social drives content. Nothing new so far. Big, big mistake.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

APRIL 13, 2016

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. Sharing bits of information about your business or service on social media.

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# And my guest bloggers, both frequent and infrequent. Read All About It!

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News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. And my guest bloggers, both frequent and infrequent. telling that story for you. Will you join us if you can? Read All About It!

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. Lisa Larranaga Denten is the social media manager of Cision US. Take photos and if you generate enough tips and insight, package the content together into a kit.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Read All About It!

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Postrank ROI Class Tourism 150

Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). You know, when I was trying to figure out this 404 thing, I looked at the error pages of many of the "top" bloggers and I was amazed at how many of them had a generic 404 page.

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Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 24, 2012

What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. He does social media management for KimberMedia and teaches for @bgckids. He also blogs.

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Journal Flickr Social Media Management Report 234

Waxing UnLyrical

JUNE 21, 2013

If you are a regular here at #WUL, you’ll know that I created the hashtag #measurePR and founded and curate a chat of the same name, focused on PR (and social media) measurement. Actively participate in Twitter chats.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Also check out Olivier Blanchard’s excellent post and presentation on social media ROI for associations & non-profits.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

MARCH 27, 2011

20+ Mind-blowing social media statistics: one year later , by Jake Hird for eConsultancy. PR, public relations or social media? , Why: the next time “blogger block&# rears its ugly head, read this. Turn your blog into an iPad app! , by Tom Moradpour. I love the way he laid the steps out. by Stuart Bruce.

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iPad Exercises Flickr Statistics 125