Sherrilynne Starkie

DECEMBER 22, 2013

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales. Bloggers important in PR. 100 free social media resources. User focus.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

AUGUST 25, 2013

Recently I was shocked by an extremely rude comment left on an article posted by a respected and very successful blogger. In response to the blogger’s advice to preview content before posting, this commenter wrote: “…How ironic, you should practice what you preach. Related posts: Social media: how to handle feedback.

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

FEBRUARY 10, 2013

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In fact, it fuelled interest and the debacle went viral in social media. Then, the story of rogue employees was reported in mainstream media around the world. Related articles.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

MARCH 2, 2013

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. That’s the connection that social media brings. Top tips for bloggers and brands.

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

JUNE 13, 2012

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences. Related posts: Bloggers are important in PR. SOPA explained.

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. Using social media for research.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Social media is key PR driver. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

MAY 28, 2013

Study shows social media drives sales. Top tips for bloggers and brands. Facebook Featured Headline Social Media Hate speech TechCrunch Tumblr WAM' Related posts: Facebook and a harmless prank. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Yes, @Facebook, it IS graphic violence (Trigger warning).

News 305

News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

AUGUST 25, 2012

Bloggers have been reacting to the change. Branding you: using social media to find a job. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, there will be a common look and feel and seamless experience across PCs, phones, tablets and TVs. This stuff is subjective. Coke is the world’s No.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. Ottawa Zoomers Show. Content marketing is king. Related articles.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 19, 2014

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MAY 14, 2018

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. Brands are making budgets go further too.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

FEBRUARY 16, 2013

Top tips for bloggers and brands. Make sure you post a copyright notice on your website and notification that you will not tolerate plagiarists. It’s a simple way to deter scrapers. This article was originally posted on Thornley Fallis. Related posts: New LinkedIn endorsements. Pinterest for business. PLEASE LIKE MY FACEBOOK PAGE.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MAY 19, 2013

Here’s my pick of the week’s top social media news. May 18: this week in social media. May 18: this week in social media. What''s new and cool in the world of social media. Actress Emma Watson hates social media. Related posts: Does your brand take bloggers seriously?

Klout 276

Klout Social Media Policies Privacy 276

Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

DECEMBER 19, 2017

There is no 'holiday lull' in social media! A whopping 85 per cent of bloggers report positive results from content marketing. Contact me to put the latest innovation in social media to work for you. Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Follow List. Embed List.

Microsoft 210

Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

MAY 7, 2013

Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. When is a blogger not a blogger? Headline Social Media blog Blogging' Blog comment policy. Related articles.

List 372

List Policies Blogger Newsletter 372

Sherrilynne Starkie

FEBRUARY 1, 2014

76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. These new missives will be kept to two or three paragraphs of short, succinct text highlighting key messages, facts and resources.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

JANUARY 25, 2018

This week's top five social media news features, Facebook, Instagram, Google, SnapChat, Video trends and algorithm changes. It also makes it easier for bloggers and news websites to incorporate Snap-based content in their reporting. Sherrilynne Starkie. followers . Top Five: Snapchat finally gets into sharing. Follow List.

Survey 161

Survey News Social Networking Library 161

Sherrilynne Starkie

JANUARY 25, 2014

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? Featured Headline Marketing Social Media BuzzFeed Content marketing native advertising Sharethrough'

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 17, 2018

This week's top five must-know social media news features Google's Funding Choices. Blogger Christopher Penn explains what's involved. Sherrilynne Starkie. followers . Top five: Google offers support to publishers. Listly by Sherrilynne Starkie. New features from Facebook, Instagram, LinkedIn and GDPR are highlighted.

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. The feature speakers covering a wide range of topics of interest to social media enthusiasts.

Curation 299

Curation Findability Journal Collaboration 299

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Does your brand take bloggers seriously? Top tips for bloggers and brands. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Content 319

Content Marketing Curation Template 319