Direct Marketing Observations

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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

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The Social Media Press Box

Direct Marketing Observations

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

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The propensity to Repeat in Social Media

Direct Marketing Observations

It’s not just social media. Monopolies in social media? From the standpoint of the blogger. In social media, is it possible that what they are saying is fresh? Why does history repeat itself even in social media? Who’s doing fresh in social media right now?

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

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Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Everyone writes about the same thing in social media-sort of. Social media #fails are always easy to read and write about too.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. You see, for a lot of us, and notice I said us , social media added that missing layer.

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Using Twitter to grow your business-Webinar

Direct Marketing Observations

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today. Steve is the blogger in residence at MyVenturePad.

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