Jeff Esposito

SEPTEMBER 19, 2011

This is mostly due to third-party plugins that meet certain requirements that bloggers have. Over the past few years, I ave tried dozens of plugins to accomplish goals for the site. It has also increased the time spent on the site. For example if you visit my site five times from the same platform, you will not see the box.

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WordPress Sites Postrank Wikipedia 44

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

JULY 15, 2011

If you are like me, you probably realized that the site has become similar to a jalopy, something that gets you what you need, but is clunky and not user friendly. Commentary: Blogger Compensation – One of the biggest topics in PR is the compensation of bloggers.

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Blogger Review Features Social Media 35

Jeff Esposito

FEBRUARY 23, 2012

Can a community be hosted on a social site, or is social just a platform to expand a community. Huggies Taps ‘Baby Bloggers’ to Leverage Tumblr – Ever wonder how a consumer baby brand engages its customers in a blogger outreach program? Social: Does It Matter What You Call It? –

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Data Real Estate Tumblr Retail 28

Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. This is a classic case of contest going awry and poor blogger relations.

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Blogger Influencer Social Media Advertising 36

Jeff Esposito

NOVEMBER 18, 2011

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. This article in the New York Times does some good reporting on the issue while bringing the voice of a subsect of bloggers to the public.

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Klout Microsoft Social Networking Project 35

Jeff Esposito

SEPTEMBER 27, 2010

I added in some additional insight and I wanted to share to readers of this site who may have missed it. I worked with many mom bloggers as part of my job and still have 50 that I keep in regular contact with, but I never gave a dime to any of them. I would rather get honest reviews, but love is always better than hatred.

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Influencer Klout Hotels Creative Commons 35