For Bloggers, By Bloggers is a blogging resource centre that will cover WordPress, Blogger, Typepad and Squarespace (other platforms might follow as the site grows). Its aim is to be a resource centre for bloggers of all ages and experience, and will cover the following: Generic and specialist blogging tips. As well as tips and advice, For Bloggers, By Bloggers will also offer exclusive offers on themes, plug-ins, hosting and other good stuff attached to the fun world of blogging. Design tips. Plug-in reviews. Videos. SEO and social search. MORE >>

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish  to include blogger outreach to your social media efforts. The opinion of bloggers are heard and respected by thousands, but unfortunately, many companies still ignore their reach. By targeting and building relationships with bloggers who address your audience, it is possible to garner effective, unbiased reviews of your products. MORE >>

The problem is, the approach is all wrong and will probably put off every blogger they reached out to (and there were some big names in there). But then you get the generic “Dear Blogger” salutation. At no point in the email (apart from the standard opening blurb about being useful for the blog) is there a cohesive point made on why the company’s site would be relevant for my readers (or that of the other bloggers that were emailed). Nothing wrong with that – most bloggers love to help promote something that’s relevant to their audience. MORE >>

An essential part of social media management is blogger outreach. It might sound obvious but make sure that the bloggers you contact are actually relevant for your message. If you’re not sure whether something will fit, it’s probably sensible to err on the side of caution and not bother (most bloggers will probably hate emails that start “I know you never write about X, but I’ve got this product…”). And where do you find relevant bloggers? Get to know your bloggers and build relationships. Don’t just send a blogger a press release and hope for the best. MORE >>

Johnson How to (NOT) Pitch a Blogger July 22, 2010 Liz Pope, Media and Research Manager When I first started learning about social media and “pitching” bloggers, the words that stayed with me the longest were from a colleague who, when asked how to pitch a blogger , responded, “You don’t.” You should never “pitch” a blogger, it’s like “walking into their living room uninvited. You should never “pitch” a blogger. Engaging with bloggers, or anyone else in the social media realm, is about having a two-way conversation. NEVER blind copy bloggers on emails. MORE >>