Waxing UnLyrical

article thumbnail

Monday Roundup: #NovaCOM15

Waxing UnLyrical

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. Top Takeaways From NRF. Why: “In 2015, consumer expectations are going to continue to rise.

article thumbnail

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

Class 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Built to Sell?

Waxing UnLyrical

My fellow BNET blogger, John Warrillow , has a pretty good deal going. “If you order a copy of my book this week, you will receive a code to develop a customized BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. a 2-hour teleconference with him.

Sample 150
article thumbnail

The Decision

Waxing UnLyrical

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. And my guest bloggers, both frequent and infrequent. Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products?

Class 124
article thumbnail

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. Especially an online retailer. And my guest bloggers, both frequent and infrequent. But for a smaller business every single customer is vital.

Class 215
article thumbnail

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Image: Laura Lee Moreau via Unsplash, CC Zero. Twitter 3 Tips for Getting Your Online Video Act Together for 2016.

Video 100
article thumbnail

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Now, up to this point, you might be thinking that this all sounds like an elaborate form of blogger outreach. And my guest bloggers, both frequent and infrequent. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. And talk they do. I know I did.