Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JANUARY 11, 2013

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. Related posts: Top tips for bloggers and brands. In January the company officially entered administration and some UK stores were closed. This article was originally posted at ThornleyFallis.ca. Facebook’s little secret.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

JANUARY 20, 2020

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Shared Media : This is social media.

Marketing 284

Marketing Tourism Content management systems Meeting 284