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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

Blogger 389
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site.

Blogger 263
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Google Chrome: The Ideal Browser for Bloggers and Content Authors?

Idaconcpts

For all bloggers and content authors there’s nothing more annoying than a browser’s crash just before you were about to hit the ‘submit’ or ‘publish’ button into a blogging or CMS system. Share this on Technorati. With many platforms still lacking an auto-save built-in functionality this can be disastrous. Post on Google Buzz.

Blogger 137
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How PR and Social Media Can Work Together

Webbiquity SMM

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Share this on Technorati. Since many (most?)

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Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. Not all bloggers are created equal.

Fashion 96
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. What do these trends mean for the future of news gathering and information delivery?

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity SMM

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Share this on Technorati. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Tweet This!