Small Business Mavericks

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3 Reasons Why You Should Establish Authority Bloggers In Your Company

Small Business Mavericks

You can ride forever on your employee’s authority – Because content never goes away, whatever search and social juice your authority employees garner while with your company will continue to benefit you for as long as it is published.

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Is Guest Blogging Right For Your Business?

Small Business Mavericks

You can be a guest blogger on someone else’s blog or you can accept guest bloggers for your blog. Of course, there are some downsides to accepting guest bloggers too. One downside is you have to go through a lot of low quality content and spam in order to find a few nuggets of good content to publish.

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Link Building, Guest Blogging Go Hand In Hand

Small Business Mavericks

The links you get from guest blogging are usually in your author bio, which is published at the bottom of your articles when you get them published. The reason you want to be a guest blogger is to share your expertise with new audiences and establish yourself as an expert in your niche.

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Offsite Content Marketing

Small Business Mavericks

Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. Other blogs – You should write to your own blog as often as possible, but don’t be afraid to be a guest blogger too. You’ll get a bio and a link back to your website.

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Mistakes To Avoid While Blogging

Small Business Mavericks

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Screening guest bloggers too much or not enough – If you haven’t started using guest bloggers, then you should start. Vet your guest bloggers well. Some mistakes are easy to overcome.

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The Importance Of A Content Calendar

Small Business Mavericks

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. Scheduled publishing date. Where the content will be published (on your blog, at XYZ Third-Party website, as a page on your website, etc.). If you have a WordPress blog, there is an Editorial Calendar plug-in you can use.

Content 101
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Non-Blogging Link Building Methods To Die For

Small Business Mavericks

Other bloggers will link to your resource page if you include resources that can’t be found anywhere else. E-books – Write and publish e-books. By making offers that are available to your podcast listeners, you can encourage links to your podcast page or resources page from bloggers who discover your podcast.