Sherrilynne Starkie

article thumbnail

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them.

Blogger 343
article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

Blogger 389
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. But now infuencers include a much broader range of people.

article thumbnail

Google Keep will get you organized

Sherrilynne Starkie

For bloggers and content marketers, it would make a great one-stop online idea, info and content depot. This article was originally published on Thornley Fallis. Keep features notes, time and location reminders, to-do lists, photos (new and from the gallery) and voice clips. Being Google, its search function is excellent too.

article thumbnail

Good manners cost nothing

Sherrilynne Starkie

Recently I was shocked by an extremely rude comment left on an article posted by a respected and very successful blogger. In response to the blogger’s advice to preview content before posting, this commenter wrote: “…How ironic, you should practice what you preach.

Cost 278
article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

This article was originally published at Thornley Fallis. Top tips for bloggers and brands. That’s the power of compelling content. That’s the connection that social media brings. That’s box office success. Related posts: New LinkedIn endorsements. Embarrassing updates in social media. Click here to start to receive my newsletter.

Content 317
article thumbnail

Writing tricks for content marketers

Sherrilynne Starkie

A version of this article was originally published on Thornleyfallis.com. 7 WordPress SEO Tips for Non-Techie Bloggers. Related posts: How to plan your story. Stephen Fry on language and writing. Use an editorial calendar for content marketing. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Blogging With SEO in Mind.

Content 304