Akamai Marketing

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Tool Tuesday: PostRank Analytics

Akamai Marketing

As a blogger, there are numerous tools at your disposal to track how your content is doing. Enter: PostRank. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) This is the blogger as task-master part. Let your talented employees be your bloggers – ask for volunteers to start. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts?