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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual. They’re social.

Marketing 145
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They also handle blogger outreach and social press. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Loyalty 136
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How to Use Social Proof to Boost Conversions

Sprout Social

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% Number of users or customers. Awards and recognition. Social shares (when done correctly).

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155
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Email or RSS: Which Do You Prefer

Justin Levy

But, I can understand the hesitance to provide your email address especially since every big box retailer, restaurant chain or other business asks for your email address. link] Mark Nielsen By far RSS. I have a bloggers folders, a Listening post for my company, SEM/SEO related, etc. Looking forward to having you at IS 2010!

RSS 124
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. And much more. percent just a year earlier—a 43 percent increase. 40 percent of U.S.

Research 210