Sherrilynne Starkie

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Free white paper: key trends of 2013

Sherrilynne Starkie

Bloggers important in PR. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Marketing integration. Paid vs. earned content. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales.

Trends 276
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Google Keep will get you organized

Sherrilynne Starkie

For bloggers and content marketers, it would make a great one-stop online idea, info and content depot. It’s free, easy-to-use on mobile phones, tablets or desktops. Keep features notes, time and location reminders, to-do lists, photos (new and from the gallery) and voice clips. Being Google, its search function is excellent too.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. Related posts: Does your brand take bloggers seriously? Marketing to Boomers on Mobile? It’s a vast group of more than 14.5 Content marketing is king.

Travel 295
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Writing tricks for content marketers

Sherrilynne Starkie

New style: When Facebook kills mobile chat, don’t lose touch with all your friends! 7 WordPress SEO Tips for Non-Techie Bloggers. The trick to marry the needs of both by summarizing the story using keywords while invoking curiosity. For example: Old style: Download Facebook Messenger now! Should writers keep copy short?

Content 304
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Foundations for integrated digital marketing

Sherrilynne Starkie

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. If you already have a website, make sure that it’s mobile responsive and has necessary security certificates. Shared Media : This is social media. Or you can get one built especially for you.

Marketing 284
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Native advertising is here to stay

Sherrilynne Starkie

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? I go to Dell to buy hardware, not words.”. Morgan’s annual “Nothing But Net” report, released on last week.