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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Top 10 Tips on Planning a Blogger Event

Mindjumpers

Working in both PR and digital comms I have been involved with a number of blogger relations campaigns throughout the years. Put on an experience – bloggers are always looking for fresh, interesting (but relevant!) If you are expecting a blogger to travel to an event, you must expect to cover these costs.

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Vote for idaconcpts.com for Best Marketing Blog at Blogger’s Choice Awards

Idaconcpts

The Blogger’s Choice Awards is now accepting nominations for the 2010 competition. idaconcpts.com has entered the race for Best Marketing Blog. Sign up and give your vote to idaconcpts.com in the Best Marketing Blog category. Share this on Technorati. Email this to a friend? Subscribe to the comments for this post?

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Great Education for Bloggers at the Blogging Success Summit 2011

Kikolani

This event, like the others, will be packed full of useful content that every blogger should know, whether you are blogging for yourself or for your business. You will: Discover the best ways to market your business with a blog! Joe Pulizzi , content marketing expert. Women in Blogging: 125 Fearless Female Bloggers.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.

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Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. Not all bloggers are created equal.

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.