Waxing UnLyrical

SEPTEMBER 16, 2013

5 Traffic Generation Tips Every Blogger Should Try. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. Business Marketing Resources Shonali Burke Weekly Roundup lead generation marketing your business take the lead'

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. How My Guinea Pigs Became Famous Guest Bloggers. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

OCTOBER 12, 2012

Most people could give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and mostly they think bloggers are pompous asses. Most bloggers blog too much. Developing skills in areas such as video editing and content marketing is a huge asset. Why is this?

Social Media 252

Social Media Conference Flickr Discount 252

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Every business has such relationships. Great product.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

JUNE 2, 2011

A: The original PR consultant pitched a strategy focusing on mom bloggers. say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female. I was asked to submit a list – to the PR pro – of media/bloggers with emails I had compiled. Communications.

How To 191

How To Vocus Blogger Meeting 191

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0.

Case Study 100

Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

JULY 27, 2015

Love It Or Hate It: Influencer Marketing Works. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. Check out these posts.

Influencer 100

Influencer Consultant Curation Conference 100

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. Might be media, bloggers, celebrities, social media mavens. For example, bloggers that your company works with consistently over several campaigns.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

JUNE 7, 2018

is a rallying cry for the modern marketer, and our failures can often be traced back to crafting campaigns that were more about what we wanted than what our audience needed. This blogger was simply musing about the variance he encountered in depictions of a model he likely figured all his readers understood. Know your audience!”

Content 160

Content Consultant Study Blogger 160

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? And my guest bloggers, both frequent and infrequent. Read All About It!

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. Finding Inspiration for Your Email Marketing. 3 Ways To Use Your Email Signature to Market Yourself. Here are some ideas. How to Create an Email Newsletter People Actually Read. .” ” 4.

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). You know, when I was trying to figure out this 404 thing, I looked at the error pages of many of the "top" bloggers and I was amazed at how many of them had a generic 404 page.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JANUARY 3, 2013

A large part of marketing is about gathering and analyzing information. Author information Vincent Clarke Inbound Marketing Analyst at USB Memory Direct Hailing from sunny south Florida, Vincent H. Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. So we also started some soft openings and invited exclusive writers and bloggers and this helped us build a relationship with them and we took it from there.

Industry 235

Industry Skills Blogger Travel 235

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Wanna Subscribe?

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 14, 2015

So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

OCTOBER 28, 2010

Because if you’re not telling your story right, you don’t have a hope in Hades of getting that story noticed, let alone other people (read: media, bloggers, etc.) Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? telling that story for you. Read All About It!

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Have any questions?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. I have an account and tried to use it then settled on old blogger for my biz blog because it was easier even if it has less versatility. That’s what the WWSGD plugin does.

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

MARCH 14, 2014

PR and Marketing folk don’t sleep. my clients might not care so much about it, but a blogger or influencer I’m pitching might). ’ “ I learned a great deal from this exercise. Specifically: 1. I posted this at 10:43 pm ET and the answers kept rolling in. If it’s elegant, then that’s icing on the cake.

Exercises 192

Exercises Consultant Blogger LinkedIn 192

Waxing UnLyrical

JUNE 13, 2012

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Can deep thoughts or comedic stylings compete with the guest blogger-du-jour or celebrity-endorsed product reviews? But everything I just described? Not the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 11, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Postrank 145

Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

FEBRUARY 7, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

NOVEMBER 6, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Postrank 156

Postrank Class Tourism Blogroll 156