Jeff Esposito

MAY 6, 2013

A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. Imagine seeing the same developer or accountant or marketing manager walking in each day.

Community building 46

Community building Project Communities Company 46

Jeff Esposito

MARCH 25, 2015

Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

OCTOBER 28, 2011

Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. Hats off to them and hopefully this good thing is something that they won’t have to wait too long to see results on. Image – Chuck Prudent.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

OCTOBER 25, 2010

With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. That’s my definition of PR and I am sticking to it. What’s yours?

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Press Release Social Networking Industry Blogger 30

Jeff Esposito

SEPTEMBER 27, 2010

I worked with many mom bloggers as part of my job and still have 50 that I keep in regular contact with, but I never gave a dime to any of them. If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack. He tells it how it is. Thanks for sharing.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. Journalists, PR Pros and Bloggers, Oh My! This was one heck of a week. If you don’t follow Jeremy, I suggest you do it now.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

JANUARY 20, 2011

Unfortunately, the season has been hit by a lot of bad press lately and has not done a great job marketing or branding itself. Responsibilities include community outreach events to influential media, bloggers and social pundits to build a grassroots movement for the season.

Travel 24

Travel Hashtag Communities Blogger 24

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. How to tell a journalist from a blogger – now this article is included for two reasons.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JULY 9, 2010

Making Yourself Unemployable – Julien Smith is co-author of Trust Agents , but also one hell of a blogger that I find very insightful and thought provoking. The email marketing companies started the buying frenzy and other industries have followed suit. This post offers some thoughts on career choices and if we are settling.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

APRIL 22, 2011

The Canadian blogger comes out with piece after piece of mind crack that have you coming back for more. In Over your Head – You may know Julien Smith as the co-author of Trust Agents, but what you might not know is that he is the author of a kick ass blog.

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Real Estate RSS Training Meeting 35