Firebelly

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. For example, the big co-citation link here is my use of “content marketing” in the headline, plus my name. I don’t know why.

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Is Erik Deckers the funniest man in social media marketing?

Firebelly

Professional Blogger and Book Author Erik Deckers on disruption, middle men and his deepest secret. Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009).

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

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The Risks of Personal Blogging, IP & Ferraris: The David Adler Interview

Firebelly

We make it a point to hang out regularly and collaborate (disclosure: he’s a Firebelly Marketing client and our attorney). Is there legal risk for companies with social media marketing programs? The two biggest and most likely to occur risks are associated with trademark usage and the FTC’s blogger guidelines.

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

Get in touch with bloggers and influencers who only write or post about these types of products. Influencer engagement differs from traditional public relations because the media market has shifted. Bloggers, Twitter accounts and “Insta-famous” people now hold as much power over the consumer. Create a partnership.

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

Get in touch with bloggers and influencers who only write or post about these types of products. Influencer engagement differs from traditional public relations because the media market has shifted. Bloggers, Twitter accounts and “Insta-famous” people now hold as much power over the consumer. Create a partnership.

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Celebrating Bozzuto: Steph Goes To Maryland

Firebelly

A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. Mallory Square Blogger Event. The next morning, I knew that Tania was busy with tours so I decided to head down to the pool to catch some rays before the blogger event that evening.

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