Adam Sherk

JUNE 1, 2011

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.

Press Release 190

Press Release Marketing Sports SEO 190

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Blogger and influencer outreach. Bloggers tend to be the best candidates for outreach activities that can lead to inbound links.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JANUARY 11, 2010

Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers. So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype.

Study 147

Study News Press Release Report 147

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Newspaper journalists were the most likely to report using no social media tools (21%). Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 7, 2009

Individual Journalists and Bloggers – participation by the editorial staff offers a great way to engage users on a more specific, personal level. Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193