Adam Cohen

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content 237
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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content 100
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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. Over the years, EMC|ONE has proven to be an invaluable tool and has helped us build an incredible degree of social proficiency across the global workforce.

article thumbnail

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Many of our public bloggers, as example, honed their voice and refined their blogging skills on EMC|ONE before going public. Over the years, EMC|ONE has proven to be an invaluable tool and has helped us build an incredible degree of social proficiency across the global workforce.