Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Waxing UnLyrical
MARCH 26, 2012
You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Do not send press releases. The timeframe. And I mean a ton.
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