Remove influence

Sherrilynne Starkie

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
article thumbnail

Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

Blogger 367
article thumbnail

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. million times.

article thumbnail

Digital grassroots: the Internet fights back

Sherrilynne Starkie

Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

Committee 312
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Then build contact information lists of relevant influencers such as reporters, radio & TV producers, Instagram influencers, policy makers, etc. Shared Media : This is social media.

Marketing 284
article thumbnail

Canadian government spikes the press release

Sherrilynne Starkie

Online influencers now take centre stage. That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities. It’s a tall order, and very few communicators have it all.