Janet Fouts

OCTOBER 4, 2016

So, you’re a blogger and you want to attract brands to sponsor posts, send you free stuff or pay you lots of cash? The thing is, there are a zillion bloggers who want this too and don’t make the cut. We work with hundreds of bloggers through our influencer outreach programs and here’s what […].

Blogger 132

Blogger How To Influencer Brands 132

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Create a first draft list of influencers who are posting consistently relevant information. Klout , Peer Index or Kred score?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

SEPTEMBER 4, 2016

So, you want to find some social influencers and bloggers to help get the word out on your brand do you? Here's how.

Influencer 70

Influencer Blogger Brands Tips 70

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market. They know the voice of that blogger, how they phrase things, the quirky ways they tell a story, the cutesy background any brand would feel a little squeamish about.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

OCTOBER 21, 2014

Dropbox -Data storage and a great way to communicate with our blogger teams with project focused “Blogger kits” as well as storage of mission critical files for the whole team. BuzzSumo -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard.

HootSuite 137

HootSuite Conference Project Hotels 137

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Do you have the ability to reach out to bloggers and influencers who are active and popular on social networks and engage with them to help get the word out about your products?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

SEPTEMBER 13, 2011

We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give her free shoes, and there are a lot of these stories, more every day. Not entirely anyway.

Social Media 189

Social Media Social Networking Reputation Issues 189