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Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. You work with influencer programs a lot these days. Can you tell us more about your thoughts on influencer programs? Why is influencer identification so challenging? So, here goes nothing!

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Get in touch with bloggers and influencers who only write or post about these types of products. Stroke the ego. Create a partnership.

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Get in touch with bloggers and influencers who only write or post about these types of products. The post Influencer Engagement: What is it?

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Monday’s 5 Social Media Must-Reads

Firebelly

By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. By Todd Wasserman For a marketer, the mission is pretty simple: Find a bunch of influencers, get them charged up and then sit back and reap the rewards.

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Upcoming Public Relations Trends For 2014

Firebelly

You will continue to find yourself pitching influencers and bloggers rather than traditional media reporters. This means traditional media pitching methods are not going to be as effective and PR professionals will need to be creating different types of content that can be shared across all of these social media platforms.

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