Dave Fleet

DECEMBER 2, 2010

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Sometimes that will incorporate a blogger outreach program. How can you demonstrate your influence?

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

JANUARY 30, 2012

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Getting the Insiders Onside – Communicating with Bloggers and Influencers. Key points from the presentation: The blogger relations process is broken. So, here it is.

Blogger 319

Blogger Process Influencer Engagement 319

Dave Fleet

JULY 26, 2010

Blogger Policy. Pledge for Bloggers. Employee Social Influence Marketing Guidelines. Corporate Blogging Policy. Fellowship Church. Blogging Policy. Community Guidelines. General Motors. Georgia Tech. Guidelines for Student Blogging. Harvard Law School. Corporate Blogging Policies and Guidelines. Hill & Knowlton.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

MARCH 17, 2011

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. The blogger lounge alone provided significant value for me through the opportunity to meet and learn from new people.

Content 323

Content Conference Flipboard Meeting 323