Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. And my guest bloggers, both frequent and infrequent.

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Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Elena Bosch is a writer, blogger and public relations practitioner based in Orange, California. Set the stage.

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Waxing UnLyrical

MAY 19, 2014

Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. How to Ask for Guest Bloggers Without the Awkwardness. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!).

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Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. And my guest bloggers, both frequent and infrequent. Yes, really!

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Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Waxing UnLyrical

JULY 28, 2014

How to Be Visual (Even When You’re not an Artist). Blogger Research: Is it a Job or a Lifestyle? Why: Bloggers tend to work at different times and from many places. Why: Bloggers tend to work at different times and from many places. Why: Even your mostly written communications like blog posts need a visual boost.

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Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. Why: I’ve known Gini Dietrich for many years now, and the one thing about her that never ceases to amaze me is how she keeps. How to incorporate SEO and influencer content. Why: Geoff Livingston is one of the earliest bloggers I personally am friends with.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). Get Shareaholic test Filed under Blogging for Grasshoppers , How To , Resources | Tags: 404 error page , blogging , blogging for newbies | Comments (19) Site settings comment help?

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Waxing UnLyrical

JUNE 24, 2013

How My Guinea Pigs Became Famous Guest Bloggers. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Google Penguin 2.0 vs. Black Hat SEO.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

AUGUST 26, 2013

How to Apologize Like a Boss. The 7 Habits of Highly Ineffective Bloggers. Why: Sté Kerwer of Dukeo outlines some common mistakes that bloggers make that can keep them from growing. The New Rules Of Content Marketing.

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Waxing UnLyrical

OCTOBER 12, 2012

Most people could give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and mostly they think bloggers are pompous asses. Most bloggers blog too much. If you don’t know how to do a SWOT analysis, you better learn. Why is this? Why aren’t there more?

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Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. That’s not to say you have to know how to do everything that falls underneath the PESO model. That means the following: *In paid media , you understand how the Facebook pixel works and how to create custom audiences.

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Waxing UnLyrical

JUNE 21, 2012

In some respects, I think that makes me even more like many of the people I interact with, since I have to figure out how to CLEP (see sentence 1 above) for myself and my own content while fulfilling the responsibilities of my “day job.” So they typically contain the @ handle of the blogger publishing that post, etc.

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Waxing UnLyrical

MAY 20, 2015

If you already have relationships with top bloggers (see Step One), this will be easy. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Pitch the blogger via email. Social shares.

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Waxing UnLyrical

FEBRUARY 24, 2014

And part of life – and what makes work fun – is figuring out how to overcome them. How To Revive Old Blog Content. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. How Does A Brand Build Loyalty? The Benefits of Becoming a Guest Blogger.

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Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Get Shareaholic test Filed under Erica Holt , Guest Posts , How To , Public Relations | Tags: google news , google search , optimize news release , SEO | Comments (4) Site settings comment help? And my guest bloggers, both frequent and infrequent.

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News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I know big bloggers get swag. I know big bloggers get LOADS of free lunches. In 2010, blogs and bloggers are truly influencers.

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Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. He is an entrepreneur, journalist, author, blogger for 14 years, and has spoken on four continents about social media and user-created content.

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Waxing UnLyrical

JANUARY 10, 2012

When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. Here are 6 more tips on how to manage negative comments: Listen to what is being said. If you aren’t sure how to respond to a comment, ask someone you know that has experience in dealing with customer complaints.

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Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&# Image: jim crossley via Flickr, CC 2.0

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Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. And then you’ll know how journos feel when they get pitches that are completely off-topic, rambling pieces of nonsense or, worse still, just plain boring.

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Waxing UnLyrical

JULY 27, 2015

Why: “With participation marketing, companies can take a view of working with influencers of different types to produce a variety of benefits – all through content,” says Lee Odden , as he shows how a “mutual investment in creating useful and engaging content can pay dividends for all involved.” ” 4.

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Waxing UnLyrical

JANUARY 12, 2015

In this guest post for Mark Schaefer ‘s {grow}, super-blogger Jason Falls recounts his experience. Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. How to Apologize Like a Boss. This is a remarkable read. Falling Behind on Content?

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Waxing UnLyrical

NOVEMBER 4, 2011

We need to have an innovative mind when learning how to adjust to the social world and industry we are now immersed in. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Personally, I am adamant that many traditional PR tactics are fading. Forgive me if I sound like a naïve millennial.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup.

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Waxing UnLyrical

JANUARY 4, 2016

Blog Topics: How to Come up with Blog Post Topic Ideas! How to Start a Successful Blog Today. The WordPress Bloggers Bible. Why: “If you mess up with the things you write about on your blog, you can say goodbye to any juicy traffic from Google. It’s a question many businesses (and PR pros!)

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Waxing UnLyrical

JANUARY 30, 2013

And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Writer or blogger? Which makes a good CRM system for small business a necessity.

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Small Business System Template Templates 271

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Image: The IBM Curiosity Shop via Flickr, CC 2.0. It is surely becoming part of your daily PR research function. So, what is big data ?

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Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. And my guest bloggers, both frequent and infrequent. telling that story for you. Will you join us if you can? Read All About It!

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Waxing UnLyrical

DECEMBER 14, 2015

So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. How to Develop Meaningful PR Measurement. I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it.

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Waxing UnLyrical

JUNE 29, 2015

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” ” 4. ” 4.

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Waxing UnLyrical

NOVEMBER 14, 2010

Does blogger outreach really require engagement? Cook’s Source: how to avoid an unnecessary crisis , by Dave Fleet. Dave lays out how. Women’s Biz News » Blog Archive » How To Best Update Your Blog says: November 19, 2010 at 8:33 am [.] And my guest bloggers, both frequent and infrequent.

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 3, 2010

And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me. Oh, one other thing: my blog = my sandbox.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 3, 2010

How to give a great Ignite talk , from Speaker Confessions. How to give a killer sales presentation , from BNET. Get Shareaholic test Filed under How To , Speaking , Weekly Roundup | Tags: ignitedc , jill foster , lady gaga , presentation skills , shaun dakin | Comments (2) Site settings comment help? Read All About It!

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Waxing UnLyrical

OCTOBER 20, 2010

Because they know how to unsuck their communications. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. I know I always leave with notes on how to improve my own work. And my guest bloggers, both frequent and infrequent. Read All About It!

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

APRIL 13, 2015

How to gain mentors using Twitter. How to Use Social Media And Stay Couth. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way,” says Deirdre Breakenridge as she explores five tips for “pitching success.”

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Consultant Retail Influencer Conference 100

Waxing UnLyrical

MAY 9, 2016

C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: “One of the biggest challenge is that LinkedIn users are disengaged. ” The Link Humans case study.

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