Direct Marketing Observations
MAY 7, 2010
Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 10) #pr20chat PR 2.0
Direct Marketing Observations
FEBRUARY 17, 2011
Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords. Google and search dominate the web.
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Direct Marketing Observations
JANUARY 6, 2010
1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. Check out this list of 30 bloggers to watch in 2010.
Direct Marketing Observations
FEBRUARY 9, 2010
In January, 2000, few people had heard of Google. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain.
Direct Marketing Observations
APRIL 4, 2011
I’m generalizing blogs, but if you insist, I could go with WordPress, Typepad and Blogger. Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook. Those are your so called starting points in social and then everything else sorta falls into lockstep behind them.
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