Blogger Integrates With Google+
Small Business Mavericks
OCTOBER 25, 2011
Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogger has done a lot to help new businesses go online.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Nor would it dwell on the fact that this potentially job-killing technology was incubated in part at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications. Introducing Google News Lab. And now Google News Lab has launched, which is billed as, “a new effort at Google to empower innovation at the intersection of technology and media.”
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Marketing Ideas Generator. Enter a target audience in this tool and what knowledge will benefit them, and be rewarded with 20 content marketing ideas: 3. Google Trends: Hot Searches. Click on a trend and see the related Google search results: 4 Content Improvement Tools. Congratulations — you’re in luck!
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. For example, this blog is focused on B2B marketing.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected.
How to Market with Mom Bloggers
Convince & Convert
APRIL 22, 2015
Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. The majority of the time, I hear nothing but good things about this type of marketing. Less is more.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers. What are Google’s future plans for the platform? Image credit: SEOmoz.
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr. Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days.
How to Increase Your Content Visibility in Google Knowledge Graph
Convince & Convert
APRIL 15, 2016
As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. What Is Google Knowledge Graph? How the Knowledge Graph Works.
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75
Top tips for bloggers and brands
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event?
Guest Bloggers Wanted
JULY 6, 2012
Social Media Marketing Across Global Cultures by Christian Arno. 21 Reasons to Use Google Analytics by David Murton. If you can give me solid writing about a new and emerging media subject, I can give you an engaged international readership with hundreds of daily visitors with a Google page rank of 5. You used to read guest blog posts every Friday. The well of voices is dry.
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Adding the “ Authorship tag to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. What if you did get into Google+ already?
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. It builds your authority in the eyes of Google, which is very, very important for search engine rankings.
5 Marketing Myths
SEPTEMBER 15, 2014
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Easy video is a huge marketing myth.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Google Author Rank and the Have Nots
MARCH 5, 2013
The rush to become officially integrated into the Google Author Rank system or has begun. It’s unfortunate, because Google Authorship forces weighted search rankings that favor popularity and SEO skills over substance. There have been many blogs about how to implement Google’s Author Rank system , but this isn’t one of them. Geoff Livingston on Google+.
Advisory: Google+ Begins Booting Brands
JULY 21, 2011
Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. As we have seen, Google+ is now policing its network and you risk losing your entire time investment.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. We needed fashion bloggers. Most bloggers have a media kit.
A Review of Google Social Media Tools
OCTOBER 30, 2013
Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+. However, that is not the only venture from Google into social networks and, in some markets, not even close to its most successful one. Orkut.
The Reddit Marketing Guide
MARCH 4, 2015
By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. There are two groups of people you don’t want to anger online: Mommy bloggers and Redditors. In this post, I’ll walk you through seven excellent use cases, and give you a Reddit marketing guide that won’t anger the Reddit mob.
5 Goals Every Blogger Should Set Up in Google Analytics
OCTOBER 23, 2012
The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website. How to measure your Google Analytics goals.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
What Every Business Blogger Can Learn from SaaStr
JULY 15, 2015
There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. They’ve already read about the three best ways to fill their funnel by some generalist B2C marketing guru. The experts who write it (and the marketing folks who ghost write it—yeah that includes me) have made it sound so easy.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Create your own content hub so you’re clear on what types of content you need to move people through an effective marketing funnel. By Bryan Adams.
Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
AUGUST 17, 2016
Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. Then, on March 28, Google updated the original document and pared it down from 160 pages to 146 pages.
Blogger Outreach Changes the PR Timeline Forever
Convince & Convert
SEPTEMBER 27, 2011
PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Simon Salt has an excellent post about this that rightly points out that the bloggers should have been more cognizant of the overall scenario, and asked who Ketchum was representing.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. What if you could predict Google hitting other companies hard? Airbnb.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Google Adwords has been the most popular tool for online advertising. However, a few know that it can be a highly relevant tool for bloggers too. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Arbitrage. Bridge Page.
Better Marketing Metrics With Google's Avinash Kaushik
FEBRUARY 28, 2016
Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to debate the entire marketing landscape. digital marketing.
How To Be a Better Guest Blogger
AUGUST 16, 2015
We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. The 5th reason your email sucks: You confuse guest blogging with article marketing. But I will still publish guest posts. I don’t care if you make a living as a content marketer or a search engine optimizer but try to personalize your email to me. Article Marketing. Unique content?
How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?
SEPTEMBER 8, 2016
It was probably because Google issued a signal way back in 2010 that website speed is soon going to be an important consideration for ranking going forward. It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. What is ‘Google AMP’?
Why Google Has the Hammer To Make Businesses Use Google Plus
Convince & Convert
JULY 3, 2011
My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Google Buzz. Blogger.
Google Reader Causes Pivot (and Purge)
MARCH 18, 2013
Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Of course the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Meanwhile the market evolves. What do you think of the Google Reader sunset announcement? Geoff Livingston on Google+.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.
The 4 Best Influencer Marketing Studies of 2015 (So Far)
Convince & Convert
APRIL 23, 2015
I read influencer marketing blogs and newsletters every day. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. This post reveals more.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. So do your content marketing efforts a favor and test out a few articles on the LinkedIn platform.