Socialized

NOVEMBER 26, 2009

Most social media professionals were surprised when the FTC announced its updated Endorsement Guides earlier this year, which described in great detail new requirements for bloggers and celebrities to disclose their relationships with sponsors, including arrangements whereby companies provide bloggers with products and services for review.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

AUGUST 1, 2009

Technorati ’s new Twittorati (launched July 7, and not last week as some sites are reporting ) will feature tweets from what Technorati thinks are the top 100 bloggers. First, it assumes that the tweets of the top bloggers are as interesting as the their blog posts, never mind whether the blog posts are that interesting.

Technorati 167

Technorati Features Netvibes Aggregator 167

Socialized

JUNE 22, 2010

I was chatting with a friend about the motivations behind the sensationalistic and predictable headlines bloggers use to attract attention. Postulate that anything is dead, lame, irrelevant or worthless and you are on your way to Google Analytics heaven. Now that I have your attention, this isn’t really about Jesus, but he factors in.

iPad 214

iPad Blogosphere Affiliate marketing Meme 214

Socialized

OCTOBER 1, 2009

And if the right person posts it, such as an influential blogger or maybe a persistent consumer with a lot of online friends, then that tiny part of your brand can, if it’s positive, catapult the company to the Fortune 500, or if it’s negative, burn it to the ground.

Social Media 145

Social Media Brands Radian6 Banking 145