article thumbnail

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109
article thumbnail

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? Open data is your best resource.

Trends 60
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.