Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.
Writtent Blog
OCTOBER 24, 2013
In-depth white papers or ebooks with specific purpose. When even one lead converts to a sale, business bloggers feel they’ve done their job. One reason this section of your marketing funnel is so neglected is simply because business bloggers aren’t sure what makes for good content. White papers.
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Convince & Convert
AUGUST 3, 2012
White paper summary, including actionable recommendations and insights for companies. Also, we just published a FAQ about The Social Habit on the website, if you’re interested in the mechanics. find out more about blogger disclosure with cmp.ly #investor). More than 50 easy-to-use, impactful charts and graphs.
Webbiquity SMM
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics.
Webbiquity SMM
NOVEMBER 5, 2012
It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first.
Convince & Convert
MAY 27, 2010
Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.
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