Techipedia: Tamar Weinberg

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Example Social Media / Online Marketing Strategies Based on Industry. If you have a blog-based website (through WordPress or Blogger), you may be able to automate some of the posting process by installing the Social RSS application. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling.

Industry 231
article thumbnail

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

For example, even simple things such as your Twitter background should match your brand colors. Take Eurostar for example who successfully rebranded earlier this year. For example, imagine you were thinking of buying a new car. What are the consequences of inconsistent branding?

Brands 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Young is Too Young?

Techipedia: Tamar Weinberg

Today, there are young bloggers who have their own websites and blogs. I contacted a handful of young bloggers, all under the age of 17, to get an idea of whether they see their age as a hurdle and what advice they would give to new bloggers. A resident of Western New York, he’s not just a blogger but a podcaster.

Blogger 241
article thumbnail

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. mentality there.

Brands 133
article thumbnail

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. blogger wrote an article about the story and included a link to access the petition. Timberland is one of the best examples of a company that is socially responsible. because a Yahoo!

Brands 132
article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. This article is an example of that. Has it been a success? We think so! However, things have changed.

Hotels 245