article thumbnail

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Public Relations.

Sysomos 273
article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Metrics 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

You just need to work smart, and focus on the activities that produce the highest ROI. Forget about the ROI. For example, you could: Borrow some of your website traffic Run a promotion with larger, established partners Send an update to your large email list Cross-promote from another social network. Why are you on Twitter?

Blogger 141
article thumbnail

How to Use AIDA, ROI and KISS to Boost Your Sales

Kikolani

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion. Related Posts.

ROI 128
article thumbnail

How to Become a Local Business Marketing Expert as a Blogger

Kikolani

For example, everybody knows how to build biceps and most of us love to have those as well. For example, if you are a football lover then it would be fun if you could pursue a football career because: You can play longer hours. So the question is, as a blogger, what is easy and fun for you? This is a guest post by Rana Shahbaz.

Blogger 156
article thumbnail

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. An example of this was given during the keynote. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media ROI.

ROI 114
article thumbnail

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Too many bloggers, podcasters, YouTubers, live streamers and more spend their life touting how easy it is to make money using social media. Example business and marketing goals. Example KPIs. Example SMART goals. Much of this comes from the fud that exists in the social ecosystem. Defining and choosing SMART goals.

How To 113