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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Number of likes, fans, friends and followers are some examples. The value of blogger relations is clear.

Blogger 389
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. Plus, we do some pretty cool work with big name brands.

Fashion 112
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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. .

Retail 60
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.

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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. It could be via a retweet, an Instagram comment or a LinkedIn share for example.

Marketing 284
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Best Jobs You Can Get Without a College Degree

SocialFish

On average, bloggers earn about $1,000 a month. For example, famous YouTubers earn up to $10 million to $15 million for their content. If you have a passion for the beauty industry, you can work in clothing and makeup retail stores. Beauty retailers can earn up to $9.84